5 Best Hydrating Natural Face Moisturizers in 2022

October 8, 2020 (updated January 4, 2022)

Keeping the skin on your face hydrated is SO important. Hydration = life! If you’re looking for your new holy grail face moisturizer from the best ethical beauty brands, you’ve come to the right place. These natural face moisturizers will keep your skin ultra-hydrated, flake-free and so soft. Whether you’re looking for a luxury face cream or a more budget-friendly choice, we have you covered!

lisa holds alpyn beauty triple c face cream

By: Lisa Fennessy

If you know anything about me, you know I love my face oils. I will talk until I’m blue in the face about Laurel’s Sun Serum, Maya Chia’s The Straight A and True Botanicals Pure Radiance Oil but no matter what the oil, there is something all oils have lacking in common: HYDRATION.

RELATED: The best natural body lotion for all skin types.

Face oils v. moisturizers

Here’s the thing: oil and water do not mix. I learned this lesson the first time I tried to make salad dressing. And, it’s the same with skincare.

To make an oil + water formula, it has to be what’s called “emulsified” (forcing the oil and water to mix). This in turn creates a lotion or a cream. And because of this, creams and lotions can be extremely hydrating for our skin in ways that oils can’t.

The Mayo Clinic recommends using moisturizers because “dry skin shrivels plump skin cells, which can lead to premature fine lines and wrinkles. And although moisturizers can’t prevent wrinkles, they may temporarily mask tiny lines and creases.”

But not all face moisturizers are created equal. I grabbed this list of what a moisturizer should do from this NIH paper and I also added a few of my own requirements too.

RELATED: The best nontoxic tinted SPF.

a sample of osmia organics purely simple face cream swatch

An ideal moisturizer should…

  • Reduce and prevent water loss, often referred to as TEWL or transepidermal water loss.
  • Restore lipid barrier and enhance the skin’s moisturizing retention mechanisms.
  • Be ethically produced.
  • Be nontoxic/natural.
  • Absorb immediately providing beneficial hydration.
  • Accommodate your budget.

Above all, I really want my face cream to deliver and retain MOISTURE. So, after years of testing, I’m detailing out my current faves that do just that. I’ve broken down these recs into 4 different categories (best lightweight, best medium weight, best serious and best drugstore find) listing just ONE top pick in each. This was so hard but I’m here for it.

I also wanted to include both luxury picks for those of us who enjoy investing in skincare and more budget friendly picks for all of us who want the shoes, the bag, the makeup and the skincare too.

Best natural face moisturizers

Let’s start with a bit of a caveat: there is no one cream that the TOG team uses on its own. Each of us always adds a a serum underneath or maybe a nourishing oil under or over a cream for maximum results. We love playing around to find that perfect combo. That said, here are my top picks (with consensus from the team!) on the best natural face moisturizers to add to your routine.

Best lightweight natural face moisturizer

Best medium weight natural face moisturizer

Best SERIOUS natural face moisturizer

Best budget natural face moisturizers

Because, let’s be honest, sometimes you need something right here, right now—and sometimes you need to grab something at your local Target. Both these picks are more accessible and easy to find.

More face moisturizing favorites!

P.S. Don’t miss The Best Foundation and 5 Organic Masks That Deliver Instant Results!

Xo, lisa
What’s the best face moisturizer for dry skin?

Prima’s Afterglow Vegan Collagen Cream is wicked hydrating. It contains pure, whole plant hemp extract to work synergistically with a blend of hyaluronic acid, vegan collagen and Ayurvedic adaptogens for hydrated, restored skin.

What’s the best face moisturizer for dry sensitive skin?

Osmia’s Purely Simple Face Cream is great pick for sensitive, reactive, normal skin and perioral dermatitis. One look at the hundreds of reviews and you will be sold!

By Lisa Fennessy

Lisa is the founder of This Organic Girl. Passionate about clean beauty, organic eats and nontoxic lifestyle, Lisa writes to create awareness. Conscious consumerism and informed decisions will impact the marketplace, our health and THE WORLD!


  1. Reply


    Curious… would you recommend the OO Cream over Leahlani Bless Balm??? Mid-40’s, dry, sensitive skin… Thanks for ALL the info!

    1. Reply


      Hi Glenda! You could totally do that! Sounds divine! xo

  2. Reply

    Manojnatha Shekhar

    The list of various natural face creams that you have shared through this article will be helpful for us to get one for ourselves through the information that you have provided. Thank you for listing it together and sharing it with us.

  3. Reply


    Hi! What creams do you recommend for a very dry skin that is safe to use during pregnancy and do not contain any e-oils or castor oil? If they are available in Europe, without oversea shipping from US ect, is a plus!

    1. Reply


      Hi Maris! Have you checked out Votary? You will LOVE their Super Seed Cream! xo, Lisa

  4. Reply

    Kelly Liddell

    Hi Lisa! Just found your blog and I am hooked. Would you recommend the Jane scrivener 5 a day program for a 22 year old? I am looking for clean products for my daughter. Thanks for any help you can give me.

    1. Reply


      Hi Kelly! Totally! I think she would love it! Let me know what she thinks! xo, Lisa

  5. Reply


    Out of all the listed moisturizers, which would be best for combination skin? Thanks for the great list!

    1. Reply

      Lisa Fennessy

      Hi Amy! I would give the Triple C Bounce Cream a try! Let me know what you think! xo, Lisa

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