this organic girl drinking coffee


CEO + Founder

The day I tried to use cinnamon powder as foundation, I knew something had to give. Can I get a witness?!

Hi! I’m Lisa. I have a BA in Journalism from Northeastern University and a passion to explore the latest and greatest in clean beauty and organic lifestyle as well as THE WHY. Stick with me as we talk about how to make educated decisions when it comes to what we put in and on our bodies.

The bottom line? Women should feel empowered as consumers knowing they are making the best decisions for themselves and their family. Get to know more about me here!

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Content Manager

Nicolle Mackinnon is an editor and content manager with a penchant for vegan lip color and cold-brew coffee. She’s been crafting stories (professionally) for more than a decade, with a focus on the green beauty and wellness industries. Stemming from her personal journey to treat her celiac disease and Hashimoto’s thyroiditis, she’s passionate about helping women feel empowered to make informed choices about their health by opening them up to new information and trends. When she’s not working, Nicolle enjoys puppy watching, perfecting her yoga poses and persuading her friends to read her newest YA fiction addiction.

Gabriela headshot sitting on a couch


Editorial Assistant

Gabriela is a an editorial assistant and professional marketer with an eye for detail and GOOD hot cocoa. With over four years of experience in marketing and one in cosmetic manufacturing, she has been in the conscious beauty world ever since switching to veganism and better living. When she’s not working, she enjoys yoga and experimenting with vegan recipes.

Also on the blog….


Contributing Writer

Emily Barth Isler lives in Los Angeles with her husband and their two kids. A former child actress, she performed all over the world in theatre, film and TV. Emily writes about sustainable, eco-friendly beauty and skincare for magazines and websites such as Organic Spa and Allure, and also writes novels for kids and families. Her debut Middle Grade novel, AfterMath, will be published in September 2021 by Carolrhoda/Lerner Books, and she has also written web sitcoms, parenting columns and personal essays. She has a B.A. in Film Studies from Wesleyan University, and really, really loves television. Find her at and on Twitter and Instagram at @emilybarthisler.


Molecular Biologist and Cosmetic Chemist

Kate Noonan is a voted-in member of the Society of Cosmetic Chemists, the Society for Investigative Dermatology, and the American Society for Microbiology. She loves her corgis, soccer, and volunteering.


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